Santosha came to us to create a brand that reflected their studio experience of being warm, inviting, and restorative.
Studio owners Candace and Alistair craved a brand to help tell the unique story of their studio and attract new clients.
As citizens of the world, the duo had many ideas of what they wanted the brand to be. We spent hours learning about what makes Santosha unique and reflected it back to them in mood boards to ensure we were all on the same page.
We introduced earth tone inspired pastels emitting the warm grounded nature of both the practice and the studio.
The teal, beige and stone grey emit feelings of being light, welcomed and calm – all of which a client experiences when experiencing Santosha. The colours were given life and shape through the custom illustrations and watercolour graphics, inspired by hand carved Indian wood block printing.
The breadth of service offerings that Santosha has is extensive. A thoughtful brand framework was a necessity to help guide a client through all they offer. We defined and expressed the four service groupings through icons which can be seen in brand collateral.
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