As a leading nutrition and wellness specialist in Calgary, Amy Bondar needed a brand that accurately reflected her unique and expansive service offerings.
Amy's offerings are robust, so we started by taking stock of what she had already developed and a created a brand framework that allowed clients to clearly understand what she has to offer.
From there a solid brand foundation was developed consisting of a value proposition, brand positioning and key messages. We also created intuitive service groupings, to help a potential client clearly understand the health journey they could take with Amy.
Visually, we began by creating a logo which incorporated Amy's natural inspiration including grounded earthy colours, organic typography and a growing sage branch—a brand archetype that Amy strongly resonated with.
We incorporated watercolour illustrations to showcase Amy’s natural, hand-on approach. These can be seen throughout her website and communications collateral.
Rich, bold photography weaves through her website showing the different healing modalities Amy implements, whether it be through food or plant medicine, she has a rich tapestry of resources in her wellness toolbox.
The website holds a large volume of content so it was key for the site’s architecture to be intuitive and clear.
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