Our journey with Energy Safety Canada (ESC) has been a labour of love. Our partnership formed back when they were Enform, and has grown and evolved over the past eight years to support most of their communications initiatives, for both internal and external audiences.
We were engaged to evolve the new Energy Safety Canada brand, following the merger of Enform and OSSA.
From digital marketing, educational resources and internal brand engagement, to event marketing, advertising and publications, we fleshed out the new brand with consistency and creative licence.
Building their photo library required multiple photoshoots with detailed pre-planning, creative directing, shoot management and ensuring we were adhering to all safety requirements.
Our first ESC project was supporting the creation of a safety magazine geared towards field workers. The magazine was named and branded 'Frontline'.
The written and visual tone of the magazine was direct, not corporate, and filled with a variety of bite sized information. We needed their end audiences to want to engage with the magazine.
We created three to four issues a year, included workplace and lifestyle content, with each page uniquely designed to capture ESC audiences.
An annual report was created just on the other side of the downturn, highlighting the company's position of safety being a frame of mind, both on and off the job. The report detailed their noteworthy achievements through information graphics, engaging photography and strong copywriting.
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