We love working with risk-takers, especially when their industry isn’t inherently innovative. The team members who make up Nuvero are senior, exceptional at what they do, and holistically deliver more value to their clients.
The company required a name immediately, so we underwent a day-long working session with their entire team uncovering all their unique attributes.
‘Nuvero’ is the amalgamation of Latin words ‘Nu’ and ‘vero’, respectively meaning ‘new’ and ‘truth. The partners wanted their brand to embody the unique way they viewed their craft and the necessity of forming true client partnerships.
We then developed a central brand theme which was the distillation of Nuvero’s unique attributes, setting the foundation for the development of all subsequent brand elements:
As a proactive company with forward thinking leaders and a fresh approach, Nuvero is redefining tax and accounting services. Looking beyond software and spreadsheets, they offer a more client-centered approach, where client’s unique business challenges inform their solutions—not the other way around.
Lively chartreuse and grounded navy create the colour palette. Distinctive and perfectly reflective of who they are.
The logo icon embodies forward dynamic thinking through its visual depth and angled aesthetic, and also creates the letterforms ‘N’ and ‘V’.
Custom icons were developed reflecting their key client differentiators.
Bold messaging was also woven throughout the site showcasing their ‘beyond numbers’ thinking.
The company website is the most fulsome expression of the brand.
The Calgary cityscape, right-side up and upside down is a perfect example of how the company can do both the expected and unexpected for their clients.
A seamless user experience, and a balance of content and functionality, allowed the site to validate Nuvero's leadership position and qualify new business leads.
We did a photoshoot with the team across different YYC locations capturing both formal and informal moments, as well as group and individual shots.
The brand was consistently showcased across all collateral, including their stationary package, launch letter and updated LinkedIn profiles.
Since brand launch, Nuvero is busier than ever and are hunting aligned accounting rock stars to join their team. Nuvero clients have never been happier.
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