Paul McCormick has been in the landscaping business for 30+ years, and has built his company on the back of exceptional work and word-of-mouth referrals. However, the company never established a brand and as Paul looks towards the future, he recognized something needed to change for the business to continue to succeed.
Our Principal Katherine had some frank conversations with Paul about how his lack of a brand was impacting his business after seeing his amazing work in person—this set the rebrand in motion.
After spending hours with Paul learning about what make Green Escape a leader in the landscaping space, we presented him a selection of logos and colour palettes that reflected his company’s attributes.
The chosen logo colours are green—one grounded, one lively. The typeface is a blend of the traditional and the modern, and sits alongside a monogram icon of the letters 'G' and 'E'. The icon is inspired by the birds eye view of the landscape architecture plans and textured like foliage.
Textural background details and fine detail drawings are woven throughout the site as accent points.
Every Green Escape project begins with hand sketched plans of all the elements that will be part of the landscape.
Keeping Paul’s artistic style at the forefront, we created sub brands with icons for each of the six different service offering.
It was important to define and differentiate the company’s offerings so people could easily understand the breadth of what was available to them.
We also got to have a little fun with the copy, developing a playful, almost whimsical tone to reflect the company’s personality and end result a client would experience.
To round out the brand experience, we also developed templates for Green Escape to use in their accounting software, business cards, and e-signatures to ensure that all points of contact had been considered and were consistent with the brand.
Finally, we put Green Escape on social media. We chose Instagram as the best platform for them to be able to reach potential clients, and created templates for them to easily update and post themselves in the future.
This privacy notice discloses the privacy practices for www.studioforum.ca. This privacy notice applies solely to information collected by this website. It will notify you of the following:
Information Collection, Use, and Sharing
We are the sole owners of the information collected on this site. We only have access to/collect information that you voluntarily give us via email or other direct contact from you. We will not sell or rent this information to anyone.We will use your information to respond to you, regarding the reason you contacted us. We will not share your information with any third party outside of our organization, other than as necessary to fulfill your request, e.g. to ship an order.Unless you ask us not to, we may contact you via email in the future to tell you about specials, new products or services, or changes to this privacy policy.
Your Access to and Control Over Information
You may opt out of any future contacts from us at any time. You can do the following at any time by contacting us via the email address or phone number given on our website:
Security
We take precautions to protect your information. When you submit sensitive information via the website, your information is protected both online and offline.Wherever we collect sensitive information (such as credit card data), that information is encrypted and transmitted to us in a secure way. You can verify this by looking for a lock icon in the address bar and looking for "https" at the beginning of the address of the Web page. While we use encryption to protect sensitive information transmitted online, we also protect your information offline. Only employees who need the information to perform a specific job (for example, billing or customer service) are granted access to personally identifiable information. The computers/servers in which we store personally identifiable information are kept in a secure environment.
If you feel that we are not abiding by this privacy policy, you should contact us immediately via telephone at 403.669.3511 or info@studioforum.ca
